NEW SOUTHERN CRUX SITE

8 Mar

Head on over to WWW.SOUTHERNCRUX.COM

WWW.SOUTHERNCRUX.COM
WWW.SOUTHERNCRUX.COM
WWW.SOUTHERNCRUX.COM
WWW.SOUTHERNCRUX.COM
WWW.SOUTHERNCRUX.COM
WWW.SOUTHERNCRUX.COM

Our blog is now located there! As well as SXSW rsvp’s and all other Austin music goodies!

 

Badgeless: Goodbye Beauty Bar for Good

6 Mar

As Austinites, we’ve come to the understanding that our downtown music scene is just in the middle of a facelift. Things are being moved up and down and naturally some things are going away all together. As Southern Crux, we’re saddened to see some of the music venues that have helped make this city the live music capitol of the world closing their doors. From the closing of our beloved Emos right there on the corner of 6th and Red River, to the closing of another hipster hangout, the infamous Beauty Bar chain hangout off of 7th street. However, Beauty Bar did open the Beauty Ballroom off East Riverside.

Here is the news for the final Beauty Bar show, a closeout to Southby 2012 and goodbye to an Austin local music venue, and we’re sure won’t be the last of many more changes to our cityscape to come.

March 18th @ 6pm at 617. E 7th Street. You can RSVP to the event, which is sponsored by Sailor Jerry, so at least you can get drunk during your goodbyes.

With bands like Glasslux, Japanther, Herra Terra, Bad Rabbits, and Krisp we’re confident that you’ll have a great time saying bye bye, so make sure you head on over to RSVP so you can be a part of the festivities, and help closeout another great year at SXSW!

www.SouthernCrux.com
www.Facebook.com/SouthernCruxPR
@Shaptora | @SouthernCruxPr
P: 512-200-2789

Perez Hilton’s One Night in Austin featuring Ed Sheeran

5 Mar

 Perez Hilton is at it again. For those of you who are unaware who this diva of media is, he is first and foremost the voice of celebrity gossip and news. Bursting into the blogworld in 2004 he hasn’t quit, adding infamous “One Night In..” parties to his repertoire, one of those cities being Austin, Texas. Yes, Perez began bringing his parties to Austin to celebrate the cities SXSW festival as well as prides itself as brining cutting edge musicians to showcase during his parties. The events have always been 21+ but this year, something a little different will be going on. Everyone has a fair shot at getting into his party! This year marks Perez’s 5th party, and it will benefit the VH1 Save the Music Foundation.

Perez wanted to change things up this year first by posting the statement “We want real music lovers and just music lovers this year”, why Perez thinks anyone attending SXSW is not a music lover baffles us however what Perez wants, Perez gets. Another thing that will be different about this year is that it is an official SXSW showcase.

Tickers can be purchased here, to guarantee entry into the party. And with general tickets being $25 and VIP only being $50, all ticket proceeds (100%) will however be going towards the VH1 Save the Music Foundation, so at least you know your money is going to a good cause. There will still be free booze and a great lineup you probably won’t want to miss.

****(updated 5:17pm) PEREZ IS MAKING YOU PAY FOR DRINKS. No free entry, and no free booze. You decide if this is worth your efforts!

The first of the lineup is artist Ed Sheeran, coming all the way from the UK!! The rest of the lineup isn’t released yet, so stay tuned here for the updates!

* Ed has also been named one of the top artists to watch at SXSW this year by the Fort Worth Star Telegram.

If you can’t catch Ed Sheeran at Perez’s party, you can catch him at the Filter Showdown at Cedar Street March 16th.

www.SouthernCrux.com
www.Facebook.com/SouthernCruxPR
@Shaptora | @SouthernCruxPr
P: 512-200-2789

SXSW + VEVO + SPAGHETTI WAREHOUSE

5 Mar

VEVO’s making their way back to Austin for SXSW, and has released this video clip leaving us all guessing who they could possibly be bringing to SXSW this year.

Take a look for yourself and watch the video VEVO released two days ago:

As some of you may or may not have known, last year VEVO came to Austin bringing Kanye and his posse to perform a super exclusive secret show at the Austin Power Plant. While a lot of the efforts that went in to making sure the event brought a crowd and an audience succeeded, a lot of fans were turned away due to the confusion of the mass texts that were going out, and by the time Kanye made a delayed appearance to the stage, it was already into the wee hours of the morning.

Despite the setbacks of last year VEVO is pressing on and is at it again this year, taking on a smaller scale venue, but still one held near and dear to Austin’s heart. Spaghetti Warehouse is to host the VEVO SXSW showcase party, however the details of who the three performances are going to be is remaining a secret until VEVO makes an announcement via their twitter due sometime within the next week. VEVO is encouraging fans and followers to stay tuned to their Twitter to see who the secret performances are, and to hopefully get a shot at the RSVP to the exclusive party.

While that is all fun and games, we’re really anticipating who the performers are going to be and were wondering who you guys think VEVO is going to bring, or who you would hope to see VEVO bring!

Maybe Southern Crux well see you there!

www.SouthernCrux.com
www.Facebook.com/SouthernCruxPR
@Shaptora | @SouthernCruxPr
P: 512-200-2789

Must Do: Austin Kite Festival

4 Mar

Today is the day to take your kite, your bike and all your friends down to Zilker Park to check out the nations longest running Kite Festival!

“The Zilker Park Kite Festival is one of Austin’s best-known annual events. Held on the first Sunday of March, it is the kick-off to the hundreds of springtime activities in Austin.”

This event has become a staple in the Austin community where hundreds and thousands of Austinites unite for a spectacle in the sky. Plus tons of local food trucks come out to let you sample Austin’s finest eateries on wheels.

There will be kite contests, for most unusual, smallest, and even a kids contest!

If you need directions to the festival, click here!

Hurry on down to Zilker park as the festival ends at 5pm today!

www.SouthernCrux.com
www.Facebook.com/SouthernCruxPR
@Shaptora | @SouthernCruxPr
P: 512-200-2789

Motion City Soundtrack…to be interviewed!

3 Mar

We are so pleased to share with you guys we will be interviewing Motion City Soundtrack this year at SXSW 2012.

Motion City Soundtrack formed in 1997 in Minneapolis, Minnesota, and have released 4 full length studio albums, with the 5th one said to be released sometime in June of 2012.

These guys are so cool and make some amazing music, (we give them our Southern Crux stamp of approval!!!) Every time we’ve seen them in the past, they never fail to perform and rock out and we just can’t wait to talk with them and give y’all an exclusive interview with Motion City Soundtrack! Until then, and until SXSW begins, you have time to RSVP, and plan when you can catch the guys live in Austin!

Motion City Soundtrack at SXSW

Motion City Soundtrack and I Fight Dragons will be performing at the SXSW Power Up! Party on March 11 at SXSW’s ScreenBurn Arcade at the West Canopy at Palmer Events Center in Austin, Texas. The show is a partnership between Alternative Press and GREE. The party is 21+ and for registrants/badge holders only, but GREE and AP will be making a limited amount of free tickets available to the general public on March 10 and 11 at the ScreenBurn Arcade.

Also,

Catch them at the Purevolume House Friday, March 16th. The show will be from 12am-3am and is 21+, RSVP.

Below is a video off their new studio album, My Dinosaur Life, for the song “Her Words Destroyed My Planet”:

www.SouthernCrux.com
www.Facebook.com/SouthernCruxPR
@Shaptora | @SouthernCruxPr
P: 512-200-2789

SXSW From Day to Night: TIPS!

2 Mar

If you’re going to SXSW, you should be aware that it is a non-stop mash of things to do upon things to do. You need to be prepared to make choices as well as have a general idea of whats going to go on during your time at SXSW. Whether you have a badge and are planning on going to panels during the day and parties at night, or you’re heading downtown badgeless to party it up non stop, you’re going to need to keep in mind some essentials for surviving SXSW from day to night.

Remember, Southern Crux has done this, both Patricia and Shayda have been going to SXSW for years and have made the mistakes so you don’t have to! Now we’re going to share some of our little secrets with you guys!

  1.  For those of you who will be driving down to Austin and/or will have your vehicle, you might want to load the trunk of your car with snacks and water bottles. We can’t stress how important it is going to be to stay hydrated or grab a snack to take with you when you’re waiting in those lines under that sun. Especially when you’re expected to be up most days by 8 or 9 am and are having a late night, we’re talking 3 or 4 am. Not only are you losing sleep, but you’re keeping your body up, standing, AND WALKING around downtown for at least 5 days in a row, you will need to be hydrated or your body will give out.
  2.  Keep packets of Tylenol, Emergen-C, and even Pepto Bismal somewhere on hand, (Carry a fanny pack)! Going back to tip number 1, your body is under a lot of stress and lots of alcohol and to avoid the week after SXSW hangover being extremely brutal, it’s important to take caution before it gets worse. We don’t want you missing out on anything during SXSW, so keep your immune system in check, be prepared with medication!
  3.  Spare clothes!! Again, if you’re an Austinite and will be driving your car to the festival, you should definitely think about packing extra clothes, or shoes in your car so should you have to make a wardrobe swap, you’re car is a handy on-the-go dressing room! Whether you spilled something on your shirt before the night parties begin, or you’re feet are just killing you cause you wore some fancy shoes to those day panels, you’re going to be so happy when you remember you put some spare clothes in your car!
  4.  EXTRA phone battery, or a portable charger. Remember you’re here to have fun, but if you’re coming to this festival to network too, the worst thing that could happen to you is your phone dying. You can’t tweet, you can’t upload pictures of that rockstar you ran into on the corner of 6th and Neches, you can’t call your friends to meet up with them, the unfortunate possibilities are endless, so be ready. There will be some places where you can plug your phone in, like the lobby of the Hilton Hotel at 5th and Red River, however so will hundreds of other people. Don’t rely on finding an outlet to plug your phone in, just prepare now by getting that extra battery, or portable charger! Don’t be the one with the dead phone!
  5.  Have a place where you and your friends can meet up, yes it’s a little ridiculous like you’re 8 years old in a theme park, but it’s good to keep your group together even when they aren’t together. Whether it’s a bar, or a party, or a street corner, get familiar with your surroundings, especially if you’re not familiar with downtown Austin. There will be a LOT of people down in Austin for SXSW, we can vouch that is has been getting more and more populated with crowds each year. As well as venues and parties are expanding to East of 35, so the playground that is SXSW is growing so it’s best to just be cautious to at least know somewhere you can meet people IF you get separated, or IF your phone does happen to die. We don’t want you partying solo!

Remember you should be following us on twitter too, that way you can see what parties we’re at and what we’re up to, cause we promise Southern Crux is going to be where the magic is happening!

www.SouthernCrux.com
www.Facebook.com/SouthernCruxPR
@Shaptora | @SouthernCruxPr
P: 512-200-2789

Badgeless: Filter!!!!

1 Mar

As if things aren’t already insane, and you guys aren’t in over your heads with RSVP’s get ready cause things are only going to get more and more insane as that ticker on the right knocks those days down and SXSW is officially upon us. Until then you have time to plan, so plan plan plan plan, and make sure you RSVP to these kick-butt parties, we’ll see you there!

FILTER’s SXSW Showdown @ Cedar St. 2012

DATES: Thursday, March 15th; Friday, March 16th; Saturday March 17th, 11A-5P

RSVP!

Dickies and FILTER Magazine present Dickies Sounds

DATES: Thursday, March 15th (3p-1A); Friday, March 16th (3P-1A); Saturday, March 17th (2P-6P)

RSVP!

FILTER Magazine present S.O.TERIK Now.Art! Showcase

DATES: Thursday, March 15th (3p-1A); Friday, March 16th (3P-1A); Saturday, March 17th (2P-6P)

RSVP!

www.SouthernCrux.com
www.Facebook.com/SouthernCruxPR
@Shaptora | @SouthernCruxPr
P: 512-200-2789

NEW DANCE MUSIC by Bearstronaut

1 Mar

Bearstronaut creates dance music, music that soothes you and music that moves you. By way of Boston, these guys met in 2007 and have been creating music ever since. Nominated at this past year’s CMJ Festival as, “CMJ’s top bands to see”, it’s no surprise this quartet has been seen playing amongst bands like Passion Pit, and Dragonette.

We came across their music and couldn’t stop listening, the beats, the hidden undertones of electronics kept us entangled. I almost got the feeling I was listening to Friendly Fires if they had added a little r&b mixed with psychedelics.

Nontheless, we are so thrilled to share with you that we will be interviewing them at SXSW this year! This band has a really cool story of how they’re getting to Austin too! They will be helping make a documentary which you can check out here, about the road from Boston to Austin, and back! We were blown away and can’t wait to see all the fun that happens before getting to SXSW.

Catch the guys on Twitter, Facebook, and head on over to their Bandcamp where you can listen and download their new album for (NAME YOUR PRICE $$$).

If you’re in Austin for SXSW, catch them:

TUESDAY 3/13
Bearstronaut: Indie Radio Rocks the World 2 @ Bernadette’s Bar, 2039 Airport Boulevard, 9:20pm FREE + Aunt Martha, Black Kettle, Whale Watch
More info here
THURSDAY 3/15
Bearstronaut at 8pm, Far By Far Out at Far Out Home Fittings, 2801 Manchaca Road, time TBA, FREE  + Signal Path, brown bird, DeadEye, A Live One, Interstellar Transmissions, White Ghost Shivers, Digital Antique
More info here
FRIDAY 3/16
Bearstronaut: Vanya Records + Fort Point Recordings Showcase @ The Tiniest Bar, 817 West 5th Street, 5pm FREE + Viva Viva, In Like Lions, Fresh Produce DJs
More info here

Below is a video of their song ‘Megan’, send these boys some love & we can’t wait to bring you an exclusive interview with them @ SXSW!

www.SouthernCrux.comwww
Facebook.com/SouthernCruxPR
@Shaptora | @SouthernCruxPr
P: 512-200-2789

Badgeless: Multi Day Parties!

29 Feb

It’s not just about the great bands you will see at SXSW, the free beer is too a top priority, and there is a plethora of opportunities for you to get some free beer while supporting some great shows, who knows, you MIGHT even see a band worth remembering!!!

SXSW also is home to the IFC Crossroads house, you know the TV channel that hosts Portlandia (we still think it should have been Austonia!) will be in Austin during Interactive/ Film and Music. And there will be beer and bands and comedy to feed all your senses. Some bands to check out while you’re there are : Reptar, Citizen Cope, and Youth Lagoon. The house is open, and you don’t need to RSVP, obviously it’s first come first serve, so if there IS a band you want to see you better show up early! Oh, we almost forgot to mention, you’ve heard of the Freecreditscore.com band, oh yeah, they’ll be at the IFC Crossroads house playing too!

Another opportunity for beer during the Interactive portion of SXSW, but does need an RSVP, is the Cooking Channel Beer Garden @ Easy Tiger. There will be free food and beer, and they say there will be live music, so you can’t go wrong with this one. Plus, it’s sponsored by the Cooking Channel, they have some great recipes on there! This event will be 21+, but your RSVP, gets you access all three nights (March 9th, 10th, and 11th)

This final party we’re sharing for this post is gonna be a Facebook RSVP, called the Core Power Day Parties at Skinny’s Ballroom. From Thursday March 15- Friday March 16th. There will be free beer, swag, food, and doors are at 11:30am both days. This one is sponsored by Balcony TV and Tx State University Radio- KTSW, so you know it’s gonna be good.

STAY TUNED! @Southerncruxpr

www.SouthernCrux.comwww.Facebook.com/SouthernCruxPR
@Shaptora | @SouthernCruxPr
P: 512-200-2789