Badgeless: Goodbye Beauty Bar for Good

As Austinites, we’ve come to the understanding that our downtown music scene is just in the middle of a facelift. Things are being moved up and down and naturally some things are going away all together. As Southern Crux, we’re saddened to see some of the music venues that have helped make this city the live music capitol of the world closing their doors. From the closing of our beloved Emos right there on the corner of 6th and Red River, to the closing of another hipster hangout, the infamous Beauty Bar chain hangout off of 7th street. However, Beauty Bar did open the Beauty Ballroom off East Riverside.

Here is the news for the final Beauty Bar show, a closeout to Southby 2012 and goodbye to an Austin local music venue, and we’re sure won’t be the last of many more changes to our cityscape to come.

March 18th @ 6pm at 617. E 7th Street. You can RSVP to the event, which is sponsored by Sailor Jerry, so at least you can get drunk during your goodbyes.

With bands like Glasslux, Japanther, Herra Terra, Bad Rabbits, and Krisp we’re confident that you’ll have a great time saying bye bye, so make sure you head on over to RSVP so you can be a part of the festivities, and help closeout another great year at SXSW!

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@Shaptora | @SouthernCruxPr
P: 512-200-2789

SXSW + VEVO + SPAGHETTI WAREHOUSE

VEVO’s making their way back to Austin for SXSW, and has released this video clip leaving us all guessing who they could possibly be bringing to SXSW this year.

Take a look for yourself and watch the video VEVO released two days ago:

As some of you may or may not have known, last year VEVO came to Austin bringing Kanye and his posse to perform a super exclusive secret show at the Austin Power Plant. While a lot of the efforts that went in to making sure the event brought a crowd and an audience succeeded, a lot of fans were turned away due to the confusion of the mass texts that were going out, and by the time Kanye made a delayed appearance to the stage, it was already into the wee hours of the morning.

Despite the setbacks of last year VEVO is pressing on and is at it again this year, taking on a smaller scale venue, but still one held near and dear to Austin’s heart. Spaghetti Warehouse is to host the VEVO SXSW showcase party, however the details of who the three performances are going to be is remaining a secret until VEVO makes an announcement via their twitter due sometime within the next week. VEVO is encouraging fans and followers to stay tuned to their Twitter to see who the secret performances are, and to hopefully get a shot at the RSVP to the exclusive party.

While that is all fun and games, we’re really anticipating who the performers are going to be and were wondering who you guys think VEVO is going to bring, or who you would hope to see VEVO bring!

Maybe Southern Crux well see you there!

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@Shaptora | @SouthernCruxPr
P: 512-200-2789

Motion City Soundtrack…to be interviewed!

We are so pleased to share with you guys we will be interviewing Motion City Soundtrack this year at SXSW 2012.

Motion City Soundtrack formed in 1997 in Minneapolis, Minnesota, and have released 4 full length studio albums, with the 5th one said to be released sometime in June of 2012.

These guys are so cool and make some amazing music, (we give them our Southern Crux stamp of approval!!!) Every time we’ve seen them in the past, they never fail to perform and rock out and we just can’t wait to talk with them and give y’all an exclusive interview with Motion City Soundtrack! Until then, and until SXSW begins, you have time to RSVP, and plan when you can catch the guys live in Austin!

Motion City Soundtrack at SXSW

Motion City Soundtrack and I Fight Dragons will be performing at the SXSW Power Up! Party on March 11 at SXSW’s ScreenBurn Arcade at the West Canopy at Palmer Events Center in Austin, Texas. The show is a partnership between Alternative Press and GREE. The party is 21+ and for registrants/badge holders only, but GREE and AP will be making a limited amount of free tickets available to the general public on March 10 and 11 at the ScreenBurn Arcade.

Also,

Catch them at the Purevolume House Friday, March 16th. The show will be from 12am-3am and is 21+, RSVP.

Below is a video off their new studio album, My Dinosaur Life, for the song “Her Words Destroyed My Planet”:

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@Shaptora | @SouthernCruxPr
P: 512-200-2789

Badgeless: Filter!!!!

As if things aren’t already insane, and you guys aren’t in over your heads with RSVP’s get ready cause things are only going to get more and more insane as that ticker on the right knocks those days down and SXSW is officially upon us. Until then you have time to plan, so plan plan plan plan, and make sure you RSVP to these kick-butt parties, we’ll see you there!

FILTER’s SXSW Showdown @ Cedar St. 2012

DATES: Thursday, March 15th; Friday, March 16th; Saturday March 17th, 11A-5P

RSVP!

Dickies and FILTER Magazine present Dickies Sounds

DATES: Thursday, March 15th (3p-1A); Friday, March 16th (3P-1A); Saturday, March 17th (2P-6P)

RSVP!

FILTER Magazine present S.O.TERIK Now.Art! Showcase

DATES: Thursday, March 15th (3p-1A); Friday, March 16th (3P-1A); Saturday, March 17th (2P-6P)

RSVP!

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@Shaptora | @SouthernCruxPr
P: 512-200-2789

Badgeless: Multi Day Parties!

It’s not just about the great bands you will see at SXSW, the free beer is too a top priority, and there is a plethora of opportunities for you to get some free beer while supporting some great shows, who knows, you MIGHT even see a band worth remembering!!!

SXSW also is home to the IFC Crossroads house, you know the TV channel that hosts Portlandia (we still think it should have been Austonia!) will be in Austin during Interactive/ Film and Music. And there will be beer and bands and comedy to feed all your senses. Some bands to check out while you’re there are : Reptar, Citizen Cope, and Youth Lagoon. The house is open, and you don’t need to RSVP, obviously it’s first come first serve, so if there IS a band you want to see you better show up early! Oh, we almost forgot to mention, you’ve heard of the Freecreditscore.com band, oh yeah, they’ll be at the IFC Crossroads house playing too!

Another opportunity for beer during the Interactive portion of SXSW, but does need an RSVP, is the Cooking Channel Beer Garden @ Easy Tiger. There will be free food and beer, and they say there will be live music, so you can’t go wrong with this one. Plus, it’s sponsored by the Cooking Channel, they have some great recipes on there! This event will be 21+, but your RSVP, gets you access all three nights (March 9th, 10th, and 11th)

This final party we’re sharing for this post is gonna be a Facebook RSVP, called the Core Power Day Parties at Skinny’s Ballroom. From Thursday March 15- Friday March 16th. There will be free beer, swag, food, and doors are at 11:30am both days. This one is sponsored by Balcony TV and Tx State University Radio- KTSW, so you know it’s gonna be good.

STAY TUNED! @Southerncruxpr

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@Shaptora | @SouthernCruxPr
P: 512-200-2789

Badgeless, Mess With Texas!

Another All ages party for those of you attempting SXSW 2012 this year badgeless is the Mess With Texas (MWTX) party March 15th- 17th! Make sure you head on over to their site so you can RSVP as well as get a closer look at all the wonderful bands they will be bringing to Austin. Some of the acts include, Chairlift, A$AP Rocky, Yelle doing a DJ set, and a special guest that is yet to be revealed.

www.SouthernCrux.com
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@Shaptora | @SouthernCruxPr
P: 512-200-2789

About Us

We are a full service marketing and pr firm specialized in music. We launched in 2012 and operate out of Austin, Texas.

We provide services in marketing and consumer research, social media marketing, brand/partnership marketing and creative production.

Our goal is to provide a unique live experience to our fans by bringing them the best shows, events and musicians.

www.SouthernCrux.com
@Shaptora | @SouthernCruxPr
P: 512-200-2789